The Rise of Busch Latte

Brand: Busch Beer

Campaign: Busch Latte

Read time: 3 minutes

💬 Overview 💬

The social listening at Anheuser-Busch picked up from Twitter dialogue that consumers were called Busch “Busch Latte.”

Knowing that Pumpkin Spice Latte season was right around the corner, the Busch brand director decided to make mock-ups of a can that included the word Latte.

💡 Results 💡

And the brand team delivered! Busch Latte became a state-wide drink… that eventually scaled regionally.

Busch beer brand sales were up as a result of the campaign, too.

From a social perspective, the photos garnered millions of organic impressions. And the merch sold out almost immediately.

“Busch Latte” is still a brand inside joke to this day.

🎬 Take Action 🎬

Listen to what your consumers are saying on social. Really listen.

How are they talking about your products? Do they have any self-coined names? Does it make sense for your brand to lean into that?

This week, try to figure out how your biggest brand fans are talking about your brand. What do they call it? Are there any social posts/campaigns/movements you can create around the colloquial terms of your brand?

What’s New This Week

Brandkeeping

If you enjoyed this newsletter, please forward it on to 3 marketers you know!

And if you have a brand or campaign you want to spotlight, please reply directly to this newsletter.

Let’s chat!

See ya!

Ali

^{Did someone forward this to you? Sign up here for The Branded Moment newsletter.}