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Storytelling

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StorytellingStorytelling
In-N-Out Serves Up 77 Years of Success
Mar 24, 2025

In-N-Out Serves Up 77 Years of Success

How a regional burger chain created international fandom

Ali Kaltman
Ali Kaltman
RetailRetail
+1+1
Starbucks Reserves An A+ Strategy
Jan 27, 2025

Starbucks Reserves An A+ Strategy

How a coffee chain enhanced brand image via an elevated restaurant concept

Ali Kaltman
Ali Kaltman
RetailRetail
+2+2
Louis Vuitton Opens a NYC Café
Dec 02, 2024

Louis Vuitton Opens a NYC Café

Louis Vuitton is the latest luxury retailer to open a culinary experience as part of their flagship NYC store.

Ali Kaltman
Ali Kaltman
CPGCPG
+2+2
Frito-Lays Creates a Commercial EXCLUSIVELY through Influencer Content
Nov 25, 2024

Frito-Lays Creates a Commercial EXCLUSIVELY through Influencer Content

How the biggest brand in snacks turned influencers into their own production team

Ali Kaltman
Ali Kaltman
StorytellingStorytelling
+1+1
Sabrina's Spin on a "Surprise Song"
Nov 18, 2024

Sabrina's Spin on a "Surprise Song"

How this year's biggest artists have leveraged repeatable, scalable moments to drive success (and where brands are missing out)

Ali Kaltman
Ali Kaltman
InfluencerInfluencer
+1+1
An Alo Gym Deep-Dive
Nov 11, 2024

An Alo Gym Deep-Dive

How an athleisure brand won over the influencer community

Ali Kaltman
Ali Kaltman
StorytellingStorytelling
+1+1
Baseball Needed A Story: World Series Edition
Oct 28, 2024

Baseball Needed A Story: World Series Edition

How rivalry and brand heritage has revitalized the World Series

Ali Kaltman
Ali Kaltman
StorytellingStorytelling
+1+1
The Blair Witch Project is Real?
Sep 03, 2024

The Blair Witch Project is Real?

How a movie trailer built hype on speculation

Ali Kaltman
Ali Kaltman
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